For the longest time, I wanted to build a platform for myself. I wanted to help people, get found online and be a celebrity of sorts. On the outside, I wanted to create something everyday and share with the world everything I had made. On the inside, I wanted to help people and, of course, I wanted people who would go wow and whoa at everything I did.
To make that happen, I studied hard and learned everything I could about the craft. I studied psychology, I learned about writing, I learned about content marketing and a whole host of other things.
I was/am pretty good at it.
For my ‘platform’, I tried many different channels – a marketing podcast, a photoblog, a marketing blog, a self help blog and a couple of other projects but each one of them crashed and burned. In fact, I’ve beat myself up about it since I ever shut down my first blog, 10 years ago.
Sure, I was always learning something all the time, but that wasn’t enough.
When I drilled down, there was only one reason – I was getting overwhelmed. There was just too much going on. I knew how the ‘pros’ did it and when I tried doing the same thing, it felt like a job – a chore.
Eventually, I shut down all my projects. I took a break and moped around in the name of soul searching.
Honestly, I was just burnt out.
Slowly, some of the old khujli (itch) came back and I started writing and recording videos about marketing. Soon, the same problem started – I stopped after making three videos.
Every time I was trying to do something along the lines of what I was doing before, the pressure was too much.
Nothing would stick. Nothing would stand.
Performance anxiety, y’know?
Letters: My Secret Weapon For Blogging
To remove this anxiety, I’m writing letters. Writing letters is like going to the tea shop and bitching about work. It’s easy. It’s fun. Everyone’s been doing it for ages. Writing letters allows me to pour my heart (and brain!) out to you in the most direct way possible. Plus, you get the pure, 100% unadulterated me as well!
So, going forward, here’s what I want you to do:
- Subscribe, if you haven’t already.
- Start your own writing practice to share your ideas and thoughts
- Reply to my emails.
- Take one step towards becoming awesome!
Till next time, love.
Arvindh aka Gundu